Microsoft taps Elvis to fight piracy
Normal companies send you literature about their newest and best products.
Microsoft sends you literature warning you of the dangers of piracy, or at least, what they think is piracy. Elvis is used to add levity and disguise the threatening undertone.
As everyone knows, a good little Microsoft OEM Partner like FCP can’t really be trusted. They have figured out that we are secretly selling bootleg copies of Windows. We make up the shiny labels with an old Okidata colour dot matrix printer. We photocopy the Getting Started booklet at the local copy store. We use three colours of Sharpie on the CDRs. I don’t know how they ever found us.
What makes me laugh is that there will be people pirating software 100 years from now. It will never stop. Are they actually scaring enough people away from piracy to justify spending all that money doing so? Oh well. As long as software is being sold, it will be pirated.
Comment by Jordan B — 2006/5/26 @ 17:56
And this is a print campaign too. I have a bit of dead tree in my office with this guy’s mug on it. It makes me scratch my head — virtually all of the dead tree copy I get from MSFT pretains to licencing and such.
Comment by cobolhacker — 2006/5/26 @ 20:46
Well, they don’t really have any new features to advertise, since all their new stuff keeps getting pushed back. Guess the marketing department has to produce something to justify their jobs.
If only they’d put that much effort into making a decent product.
Comment by Auslander — 2006/5/26 @ 22:30